Dr. Ashwin Malshe is an assistant professor of marketing in the College of Business at The University of Texas at San Antonio. He joined the UTSA faculty in 2016 after serving as an assistant professor at ESSEC Business School, Paris-Singapore for 5 years. He has been a visiting professor at University of Mannheim in Germany since 2013, teaching in the undergraduate program and EMBA program at Mannheim Business School.
Dr. Malshe has research interests in social media marketing, marketing-finance interface, and consumer behavior. In particular his research focuses on measuring the impact of marketing strategy in the financial markets. Dr. Malshe has teaching interests in social media marketing, marketing analytics and data visualization. He is a core faculty member for the Masters of Science in Data Analytics program (MSDA) at the College of Business.
Dr. Malshe has published in the Journal of Marketing, Journal of Academy for Marketing Science, Journal of Consumer Psychology, and Journal of Business Research among others. He is an ad hoc reviewer for the Journal of Marketing, Journal of Marketing Research, Journal of Academy for Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Business Research, and Financial Review.
PhD in Business Management, 2011
Master of Management Studies (MMS), 2000
Bachelor of Engineering (Electronics), 1997
I am scheduled to teach the following courses in fall 2018: